A play on the term new economy, the "now economy" is so named to reflect that the customer now controls the marketplace, not business. As the theory goes, if the customer wants it now, they can have it now because of the Internet.
Historical perspective: In early 2013, Amazon.com began offering same-day service, which is the beginning of a new wave of stores that sell everything from liquor to appliances, also offering same-day delivery.
NetLingo Classification: Online Business
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