MROC
Market Research Online Community
(pronounced: em-rock)
An MROC refers to a group of people who have been recruited to give their opinions in a closed or secure online community setting. It is different than a focus group because focus groups give an opinion on a one-off ad hoc basis at a certain point in time. Focus groups usually have different people for each session. An MROC typically has the same members for several sessions and can be in existence for an extended period of time.
NetLingo Classification: Online Marketing
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