A hybrid word made from "information" and "intermediary," it describes an online middleman (between consumer and vendor) who brokers consumer data in exchange for vendor concessions on goods and services. Some infomediaries are Web sites that facilitate business-to-business (B2B) e-commerce by offering information about suppliers and other businesses. This term comes from John Hagel and Marc Singer in their book Net Worth.
NetLingo Classification: Online Business
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