A term used to explain erroneous search results appearing on the search engine Google. Google's site is famous for its "link analysis" method of producing search results: When users enter a term, they get back not just those Web sites containing the term but other sites as well, sites that are linked to those that contain the word or phrase in question. For example, Microsoft.com beat a site called Hell.com for top ranking when users type in "go to hell" in the Google search box. The reason is because Microsoft's homepage, while it may not contain the phrase "go to hell" anywhere, is linked to by a lot of other sites that mention Microsoft and "go to hell" in the same context.
NetLingo Classification: Online Jargon
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