Interactive, knowledgeable advertising that can detect your mood and display an advertisement based on personal data it detects from your smart phone and social networking profiles. It also refers to outdoor advertising that uses cameras and facial-recognition software to read a consumer's mood, and then pushes products relevant to the target's emotional state. The term was coined by the U.K.'s Centre for Future Studies.
Historical perspective: A U.K. Centre for Future Studies report, commissioned by 3MGTG, predicts that flatscreen "gladverts" will begin to appear in the year 2012. Emotion recognition software (ERS) is at the heart of this, and we are likely to be a lot closer to this than many would imagine. Think the movie 'Minority Report' and you'll be thinking along the right lines.
NetLingo Classification: Online Jargon
Subscribe to Word & Acronym of the Day - Email this Definition to a Friend