Domaineering is the web-based marketing business of acquiring to
monetize generic Internet domain names through their use as an
advertising medium akin to a Internet billboard. Often the domain name's
landing page must be optimized to produce maximum revenue which requires
some skill and knowledge of SEO practices.
utilizes a firm offering domain parking services to provide the "ad
feed" of a word or phrase searched for. Occasionally content is added to
develop a mini-website. Domaineering was first identified and defined
as a marketing phenomenon by Canadian Prof. William A. Lorenz.