dial group
People are gathered into a focus group and given an electronic dial. As the group watches a speech or commercial, each person adjusts the dial in a "feel negative about" or "feel positive about" direction. The group average is charted into a rising and falling line that records a collective second-by-second judgement on the presentation.
NetLingo Classification: Online Jargon
Subscribe to Word of the Day - Email this Definition to a Friend
Share this:
Edit Word