crowdsourcing
a.k.a. crowd wisdom
Coined by Jeff Howe of Wired magazine, "crowdsourcing" is a neologism for the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined large group of people in the form of an "open call."
This term has become popular with business authors and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals.
See also : open source flash mob
NetLingo Classification: Online Business
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