A term for new media moguls who seek to make money by creating and managing clouds for us, "cloud capitalists" include Facebook, Apple, Google, and Twitter.
Historical perspective: According to Charles Leadbeater of the Edge, as of early 2010 these cloud capitalists are the new powers behind global cultural relations. "Their rise has sparked an increasingly vicious civil war with the media old guard led by Rupert Murdoch. This battle between old and new media powers however has distracted attention from the question of how these companies will organise cloud culture on our behalf. Elements of their business models resemble traditional public services: Google's work with a consortium of libraries around the world to digitise books that are out of copyright; ITunes U provides thousands of models of course material for free. However these companies are also businesses: they will want to organise the cloud to make money. By the end of the decade Google will have unprecedented control over literary culture, past, present and future. Leave aside issues of trust, privacy and security, commercial providers of cloud services will have strong incentives to manage their users to maximise revenues and so to discourage them from roaming from one service to another."