a.k.a. native advertising, promotional content, sponsored content, sponsored stories
A marketing ploy that uses "news" articles which are paid for and/or created by advertisers that look like traditional editorial content, but come laced with a marketing message. For example, Google News is a news aggregation service that is fighting to get rid of "branded content" and has warned publishers to keep these articles out of Google News because it is not a marketing service.
NetLingo Classification: Online Marketing