a.k.a. anchor text
In HTML, anchors mark the start and end of hypertext links. For example, consider this HTML code: <netlingo.com>. The first tag, <>, marks the start of the anchor, while the last tag, <>, marks the close of the anchor. The text in the middle, netlingo.com, is what shows as an underlined link when viewed by a Web browser.
NetLingo Classification: Net Programming