NetLingo Word of the Day

upload

Thu, 01 Jan 1970 00:00:00 GMT

To copy a file from your local computer to a server or host system; the reverse process of download.

intrapreneur

Thu, 01 Jan 1970 00:00:00 GMT

Slang for the entrepreneur within. The concept follows from the esoteric notion that there's an entrepreneur within each of us, waiting to start-up. A corporate executive responsible for developing new enterprises within a corporation (such as captive start-ups) could be considered an intrapreneur.

transactional e-mail

Thu, 01 Jan 1970 00:00:00 GMT

An e-mail in which recipients can buy goods and services directly from the e-mail message without being redirected to the retailer's Web site.

Marketers have consistently shown that transactional e-mail leads to significantly higher conversion rates, meaning more people convert from shoppers to buyers when they receive a transactional e-mail versus a regular e-mail. It's understandable considering that within the body of the message of a transactional e-mail, the recipient can view merchandise, select items, and submit an order. Just like on an e-commerce site, when the order form is completed, the customer clicks the "submit" button (and can then resume reading their other e-mail messages).

Here's a great example: Zagat's, a well-known distributor of restaurant guides, tried transactional e-mail sales for the 2000 holiday season, allowing customers to buy restaurant guides directly from the body of the e-mail message, rather than just including a link to their Web site. The campaign attained conversion rates five times as high as those of regular e-mail marketing. They believed this high conversion was due in large part to impulse purchases because the transaction could be completed before the customer grew weary of the procedures involved.

AUP

Thu, 01 Jan 1970 00:00:00 GMT

An acronym for an organization's official statement of policy governing the use of a network or computer system.

D2D

Thu, 01 Jan 1970 00:00:00 GMT

An acronym for any type of collaboration among developers. For example, "If they intend to build the next best-selling software, they are going to need some major D2D collaboration between the programmers and designers."

grabber hand

Thu, 01 Jan 1970 00:00:00 GMT

The hand icon that replaces the mouse cursor when you move selected text or graphics from one place to another. Seen in many software programs, including PDF and Photoshop.

space

Thu, 01 Jan 1970 00:00:00 GMT

Slang for a portion or sector within an industry. For example "there are a lot of big players in the mobile space" and "the digital space is transforming every aspect of the workplace and our lives." This term has morphed to refer to an entire marketplace, as in, "the B2B space."

in our DNA

Thu, 01 Jan 1970 00:00:00 GMT

Something that is part of a company's culture. For example, "Excellent product design and packaging? Of course we do that. It's in our DNA."

OEM

Thu, 01 Jan 1970 00:00:00 GMT

A company that has a special relationship with computer producers: OEMs buy computers in bulk and customize them for a particular application; then they sell the customized computer under their own name. The term is really a misnomer because OEMs are not the original manufacturers; they are customizers of other people's products.

This is also a chat acronym that means "Operator Equipment Mismatch."

static

Thu, 01 Jan 1970 00:00:00 GMT

A term used to denote that something is not dynamic, meaning that it remains the same.

For example, before NetLingo.com was transferred to a Cold Fusion database, we had to update all the static HTML pages one by one (a truly laborious process).