A cable TV industry term for a centrally localized facility where cable channels are received from the local cable company's satellite downlink. The channels are then packaged together and transmitted to subs' homes. It is similar to a central office in the telephone industry.
A Web page that appears after you click on an ad banner, further explaining the specifics of the ad offer. For example, after you click on an ad banner, you may be sent to a buffer page instead of to the advertiser's homepage. The buffer page will either try to upsell you on the offer or it will gather information from you, which is what sweepstakes banners do. Buffer pages are typically hosted on the server where the ad banner resides (for example, the publisher's server) and not on the advertiser's server. That way, online marketers can track the effectiveness of certain campaigns.
Buffer pages can also be used to increase a Web site's ranking on a search engine. In this instance, a Web designer may create numerous buffer pages for one Web site and tailor each to adhere to the rules of a different search engine. These pages normally do not appear anywhere on the Web site itself; they only act as "entry pages" to provide the search engine spiders code that will increase the site's chances for a higher ranking in search results.
Note that buffer pages are not to be confused with splash pages.
The name you use to access certain programs, Web sites, software, or networks. A username is like a handle for a user on the Internet and is commonly left up to the user to select (although most systems will not allow the same username to be assigned to two different people). Usually it's the first part of your e-mailaddress, before the @ sign, or it could be the nickname you use in a chat room.
A group of programs collectively integrated into a Web server's environment so that it interacts with the API. Because these applications are connected to an API, they allow higher-level tasks to be performed remotely. This kind of server enables a user at a Web page to perform sophisticated interactions, such as querying a database or running other programs loaded on the server.
A takeover of a company, using a combination of equity and borrowed funds (or loans). Generally, the target company's assets act as the collateral for the loans taken out by the acquiring group. The acquiring group then repays the loan from the cash flow of the acquired company.
For example, a group of investors may borrow funds, using the assets of the company as collateral, in order to take over a company. Or the management of the company may use this vehicle as a means to regain control of the company by converting a company from public to private. In most LBOs, public shareholders receive a premium to the market price of the shares.
A file extension for a library on your hard drive that links to applicationprograms when they are loaded. It stands for "Dynamic Link Library" and it is a Windows platform file that is an executable mini-program itself. Primarily a behind-the-screens operation, it needs to be of a version that's compatible with the executable programs (otherwise, you'll get an error message).
A businessperson who travels frequently for his or her job. A road warrior usually has a Web-based e-mail account or VPN access, a pager, cell phone, or Blackberry, a laptop with wireless access, and hundreds of thousands of frequent-flier miles.
A funny nickname for a BlackBerry, it is popular because people get addicted to this electronic device. For example, "My boss is out of town but I can ping him on his CrackBerry, it's the one thing he checks while traveling."
RIM (Research In Motion) is known for making the BlackBerry two-way messaging device and for providing the corresponding service that allows subscribers to wirelessly update their calendars and send and receive e-mail remotely.
To be accurate this term is written as "PageRank" because it is trademarked by Google; however, it is commonly seen and written as "page rank." It is Google's ranking software that calculates how relevant a Web page is to the keywords a user enters when doing an online search on Google.com. This software (which operates behind the scenes) analyzes both the number of incoming links and the quality of the referring Web page. It then produces a relative measure between 0 (low) and 10 (high) which is seen as a green bar next to the search result on Google.com (above), or seen as a number in the Google Toolbar on your browser.
As Google explains: "PageRank relies on the uniquely democratic nature of the Web by using its vast link structure as an indicator of an individual page's value." Google interprets a link from page A to page B as a vote, by page A, for page B. But Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Enormous amounts of information is available online for those of you trying to figure out how to best take advantage of the page rank algorithm (but unfortunately it is often quite unreliable). Suffice to say that if a Web site with a PR = 0 links to your site, this will NOT negatively afflict your page rank; however, if YOU link to a PR = 0 Web site, you will be penalized (sad but true). For more discussion, check out the links below!
Webmasters: Be sure to click on "more info" below for an excellent article on "How to Understand Page Rank vs. Link Popularity and Linking Tips for Blogs!"
The name of an online video commercial that appears at the end of an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content (known as a pre-roll) or after the video content (known as a post-roll).
Post-roll makes up a small percentage of the available interactive video inventory, but it is growing more popular because it is one of the simplest ways to utilize the Internet for sight, sound and motion.
In the most basic sense, it is a way of getting television transmitted over high-speed Internet connections. Broadband is revolutionizing television because it is a step up from conventional TV, which uses cable or satellite via analog or digital signals. Like VoIP, IPTV means video data is sent across the Net in packets of data.
It can then be stored on a server and sent to computers (or to a set-top box) over ADSL lines or cable lines. IPTV can be in the form of live TV, but it is more usually stored video, sometimes known as video on demand (VOD). To watch IPTV, a person needs a computer, or set-top box, plugged into the TV.
Because there is limited space for more TV digital or analog channels, being able to use the net as another way to distribute programs is seen as extremely attractive and almost limitless. In theory, it means that anyone with a server could set themselves up as an IPTV service. If more "channels" are needed, it is simply a case of more server space.
An online term to describe software that, when downloaded, encrypts the contents of your hard drive. In this instance, encryption makes the data unreadable (which is not a good thing so be careful of the software you download). Afterwards, the parties responsible for the ransomware software demand payment to decrypt your data. Basically it is Internet extortion and I hope it doesn't happen to you.
A Windows-based compressed file. ZIP is the industry standard for data compression technology, in part because it can hold directory structures in addition to files. On the Net, large graphics and programs are usually compressed as ZIP files and then made available for download. After you download a ZIP file, you need to use a decompression software program to "unzip" it. This may sound a bit complicated, but in fact, the process of zipping and unzipping files is quite easy. It especially comes in handy when you want to send digital photos to a family member.
Leveraging new media (primarily Internet technology) as a company's core recruiting competency to help it hire better people, faster and at a lower cost. In other words, "ecruiting" is recruiting people (or headhunting) online.
For a discussion of why "ecruiting" is not spelled with a hyphen, read the e-mail definition.
To change a system or program to a newer version. You can upgrade hardware or software. Since high-tech companies make a living at selling technology, they are constantly coming out with new versions of their products so that users will upgrade. Thus the phrase, "It's already obsolete."
Another name for a phone connection, it also refers to a company that provides wireless telecommunication services.
BITD, when you saw the CD light flash on an external modem, for example, you know the modem is receiving a carrier detect (CD) signal from another computer. Now it's used to identify your cell phone plan, as in "Who's your carrier?"
A business term used to describe sales on all of the channels a company has to sell its products. These channels may include distributors, resellers, retailers, telemarketers, catalogs, direct mail, a direct sales force, e-mail, and the Web.
A string of letters or numbers that dynamically appears on some Web pages, ransom notes require that you type this sequence of characters exactly as they appear into a form field below the image in order to gain access to another Web page. The reason ransom notes exist is because some search engines and Web sites have become abused by bots and automated services, so they employ ransom notes to ensure that an actual human is accessing or requesting this information. Often seen on link submission pages, this type of submission process has been designed to prevent people from being able to make automated submissions. Ransom notes generally resemble the image as seen here, and are accompanied by an instruction such as "Enter the Following Code to View More Results" at which point you must enter the code in order to advance to subsequent pages.
The term CAPTCHA (for Completely Automated Public Turing Test To Tell
Computers and Humans Apart) was
coined in 2000 by Luis von Ahn, Manuel Blum,
Nicholas Hopper and John Langford of Carnegie Mellon University.
The line of communication between your computer (or any other device) and the Internet. A commonly heard question is, "What speed is your connection?" To this, you answer "ISDN" or "DSL" or whatever it may be. If you're using a dial-up connection, though, you'd answer with the speed of your modem, as in, "28.8 dude."
A term coined in 1995 by a Scott Adams' devotee in response to a naming contest to describe anyone who doesn't keep up with Dogbert in the Dilbert comic series, it refers to a person who is less intelligent and less astonishingly attractive than yourself.
Communication that takes place via airwaves as opposed to cables or telephone lines. Specifically, wireless communication is enabled by packet radio, spread spectrum, cellular technology, satellites, and microwave towers, and it can be used for voice, data, video, and images. The convergence of wireless networks and computer networks has begun as Internet technology continues to develop and operate over a variety of networks.
Fixed wireless refers to wireless devices or systems that are situated in fixed locations, such as an office or home, as opposed to devices that are mobile, such as cell phones or PDAs. Fixed wireless devices normally derive their electrical power from utility mains, but portable wireless devices normally derive their power from batteries. The advantages of fixed wireless include the ability to connect with users in remote areas without the need for laying new cables. It is estimated that nearly 62 million people will use wireless devices to access the Internet by 2003, an increase of about 728 percent since 2000.
Gaining Perspective: As of October 2000, only about 36 percent of Americans subscribed to wireless phone service, a penetration rate less than half of some European countries and 15 to 20 percentage points lower than other tech-savvy nations (such as Japan and Israel). Finland and Sweden have penetration rates of 80 percent.
As of November 2007, over 250 million Americans now subscribe to a cellular phone service, which places the penetration rate at 82.4 percent (the highest point ever). In ten years, that number has more than quadrupled from 55 million subscribers in 1997.
So why did the U.S. lag so badly in wireless communications? For a number of reasons, including government policies and business rivalries. But most importantly, it's the inability to agree upon a transmission protocol standard (which, for example, prevents phones tuned into Sprint's network to work on AT&T's). American carriers are split among three broadly defined digital technologies: Sprint uses CDMA, AT&T uses TDMA, and VoiceStream uses GSM. GSM is the standard used in Europe (which accounts for the wide compatibility of cell phones that coexist all over the continent). Industry analysts feel the three rival technologies will either converge or a new generation of phones will be capable of accessing more than one system, such as Japan's i-mode system. The other important reason the U.S. continues to lag in wireless calling is that its conventional phone service is much less expensive than that in the rest of the world (which is a good thing).
A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to promote products and services online that satisfy customers. Online marketers devise campaigns to attract customers to a Web site and encourage them to register their names or purchase products.
A play on words, it refers to a person who is distracted by texting while he or she is driving. For a list of countries and U.S. states that ban mobile phones and text messaging while driving, visit the link below!
A disparaging name for the many attractive women who are hired to "man" industry trade show booths. Booth bunnies do not actually work for high-tech companies and usually have little or no knowledge about technology.
On the Web, it is to reload a Web page into your browser to see if any of the content has changed since the last time you were there. At the top of your Web browser, to the right of the back button, there is a button that enables you to do this (on IE, it is called "Refresh"; on Netscape, it is called "Reload"). To make sure you are seeing the most recent version of a Web page, hold down the Control key on your keyboard while you click on the refresh or reload button.
The primary language used on the Net. As of the year 2000, English language Web sites accounted for about 96 percent of all e-commerce Web sites, and 50 percent of all Internet users were native English speakers. As of 2007, one in every five humans speaks English with a reasonable degree of competency, making English the first language in history to be spoken by more people as a second language than as a first.
The information industry's equivalent of a snow day, or what happens when employees are sent home after a network outage blamed on careless backhoe work along the buried fiber line. From the older "backhoe-induced deep fade".
Slang for the act of erasing your online identity or "digital doppelganger," it refers to taking certain actions in order to remove your personal data or "digital footprint" from the Internet. For example, "Ever since he applied for that government job, he removed his profiles from Facebook and MySpace. Apparently he's going Web dead."
Fortunately there are some practical steps a savvy surfer can take to prevent (and reverse) the "morning after" effects associated with putting TMI on the Web.
Click on the link below for a complete list on how to become Web dead!
A form of cloud computing that helps enterprise developers quickly write and text customer- or employee-facing Web applications that center around one development language or methodology. This means developers don't have to create on just any platform but can rather select one that matches their preferences in tools and language, such as .Net, Java, or Ruby on Rails.
The platforms promise more efficient coding through automation of tasks such as setting up a newly composed app as a Web service. Most also offer a cloudinfrastructure (or links to vendors such as Amazon.com) so that developers can launch what they build in a cloud infrastructure that can keep up with demand for the new application. In other words, the appeal of the Platform as a Service approach is that you develop using the same standards and technologies as the application will run under in production. This means cutting out the messy migration of moving an application off a Windows development box and into its target production environment. Debugging also occurs in an environmnet equal to the target production environment, leading to a surer resolution of bugs. And according to Charles Babcock of Information Week, it promises faster development. As of 2010 PaaS is still at an early stage.
Data that is the result of applying a process, such as combining data elements. It can also refer to data that is taken collectively or in summary form. Summary data, on the other hand, is aggregated according to specific criteria. For example, individual daily sales may be aggregated to weekly totals, or averaged to a single per/day number rather than maintaining all of the individual data elements.�
One of several top-level domains assigned to URLs of an academic nature, generally for colleges and universities within the U.S. For example, www.pepperdine.edu is the URL for Pepperdine University. Note that .ac is for academic Web sites outside of the U.S. In addition to .edu and .ac, other domain suffixes include .com, .gov, .net, .mil, . .org, and a long list of country code domains. For a list of new suffixes, read the domain name definition.