March 01, 2009freeware - Word of the Day Jargon
Free software available on the Internet for downloading. It is used and redistributed at no cost to the user. Shareware, on the other hand, requires that you pay a registration fee after a certain amount of time.
There are a lot of great freeware products on the Internet. Many are as good as, or even better than, their commercial alternatives. As of May 18, 2005 here are "The 46 Best-ever Freeware Utilities" as rated by Tech Support Alert - check it out!ad view - Word of the Day Business
A Web page with an online ad. Once a user has viewed the ad, he or she can click on it (ad click). There may be more than one ad on an "ad view". However, ad view (also known as impressions) can represent the number of times an ad banner is downloaded (and presumably seen) by users.
March 02, 2009dead cell phones - Word of the Day Jargon
Old cell phones that people no longer want or use, primarily because the phones can't do half of the tricks that new cell phones can. But don't toss them into the trash-donate them to a battered woman's organization, for example, because someone can actually use them. Most low-tech cell phones can still be used to dial 911, even if they are not connected to a service.
March 03, 2009IP - Word of the Day Jargon
The set of technology standards and technical specifications that enable information to be routed from one network to another over the Internet. It is the way networks exchange data with each other. For example, IP is the delivery mechanism by which your e-mail gets sent. IP defines how the data will be divided into packets; each packet is coded with an IP address; and various packets constitute a single message. These packets travel across the Internet by different routes and arrive at the destination in a scrambled order. A second protocol, TCP (transmission control protocol), is needed to put the packets back in sequence. And that, my friends, is the basis for how the Internet works.
"IP" also refers to "Intellectual Property" for example, NetLingo.com is copyrighted and is the intellectual property of NetLingo Inc. A legal term, intellectual property reflects the idea that the subject matter is the product of the "mind" or the "intellect" and refers to written and recorded media, and inventions.1-to-1 - Word of the Day Jargon
A marketing concept created by authors Don Pepper and Martha Rogers and turned into a marketing consultancy empire, 1-to-1 marketing espouses personalization and customization in building relationships with customers. Outside the Pepper and Rogers world, it's called customer relationship management (CRM).
March 04, 2009IPSec - Word of the Day Jargon
Protocols in development by the IETF to support secure data exchange. Once completed, IPSec is expected to be widely deployed to implement Virtual Private Networks (VPNs). IPSec supports two encryption modes: Transport and Tunnel. Transport mode encrypts the data portion (payload) of each packet but leaves the header untouched. Tunnel mode is more secure since it encrypts both the header and the payload. On the receiving side, an IPSec-compliant device decrypts each packet.
March 05, 2009Gbps - Word of the Day Jargon
A measure of bandwidth (the total information flow over a given time) on a telecommunications medium. Bandwidth is also measured in the Kbps range (kilobits or thousands of bits per second) or the Mbps range (megabits or millions of bits per second), depending on the medium and transmission method.three A.M. code - Word of the Day Jargon
Slang for software written in an unorthodox manner, with reference to the time of night that code like this is written. For example, "We know it doesn't follow the conventional rules of clean code, but we had to use a little three A.M. code to get it done in order to drop-ship the product in time."
March 06, 2009backwards compatible - Word of the Day Jargon
A term used to describe a program's ability to read a file created in an earlier version of it.
March 07, 2009Gilder's Law - Word of the Day Jargon
An assertion by George Gilder, visionary author of Telecosm, which states that "bandwidth grows at least three times faster than computer power." This means that if computer power doubles every eighteen months (per Moore's Law), then communications power doubles every six months.
For example, backbone bandwidth on a single cable is now a thousand times greater than the average monthly traffic exchanged across the entire global communications infrastructure five years ago. In other words, today, more information can be sent over a single cable in one second than a month's worth of information sent over the entire Internet in 1997. Analysts look to this when anticipating the successful convergence of broadband and digital entertainment.
March 08, 2009nepotism - Word of the Day Jargon
Literally, it means favoritism shown to relatives, but in the industry, it is the idea of tapping into people's personal networks. For example, it is considered advantageous at some dot-coms to hire people who already have relationships with people at the company and/or have backgrounds similar to those of current employees.microsite - Word of the Day Technical
A small Web site, also sometimes referred to as a minisite, that is an off-shoot of its parent Web site. "Microsites" are typically smaller in scope and dedicated to single-issue initiatives.
Microsites can also create opportunities to engage users through questionaires, polls, and surveys that promote interest and involvement.
March 09, 2009ad network - Word of the Day Jargon
If you are thinking about putting some banners on your Web site, realize that most ad networks require between 10,000 and 1 million page impressions per month (so they have enough inventory to sell). Be certain to ask about exclusive or non-exclusive representation. Exclusive may get you more money, but less inventory gets sold; non-exclusive may not make you as much money, but you can use another ad network to fill in any unsold ad spaces.
The difference between an ad network and an ad exchange is that ad networks aggregate ad inventory from publishers and resell it to advertisers whereas in contrast, an ad exchange is a marketplace where publishers and advertisers can find and execute advertising transactions, similar to what happens on a stock exchange.flight risk - Word of the Day Jargon
Office slang that's used to describe employees who are suspected of planning to leave a company or department soon. For example, "Have you noticed how checked out Christina is lately, I think she's a flight risk."
March 10, 2009Wi-Fi - Word of the Day Jargon
A high-speed wireless networking standard (at 11Mbps and increasing to 20Mbps), it is a leading RF technology backed by Apple and 3Com. Dubbed "Wi-Fi" (because that's easier to remember than 802.11b), it refers to QoS in the continuous transmission of high-bandwidth video and multimedia information. Wi-Fi differs from HomeRF in that it repeatedly pushes signals through broader bands of frequency within the radio frequency spectrum. It differs from Bluetooth in that it is designed to serve the wireless LAN market rather than the more personal space that Bluetooth reaches.
Wi-Fi gave millions of computers wireless access to the Internet at broadband speeds in offices, homes and cafes. The limitation is that it's typically designed to allow wireless access within only about 300 feet of a radio transmitter plugged into a braodaband Internet connection, like cable or DSL. It means you can't just open your laptop anywhere you happen to be and tap into the Internet. The next-generation wireless app, WiMax, intends to solve these contraints.
Wi-Fi wireless networks originally came in two speeds: "b" (the first version to gain public acceptance) and "g" (which is faster and backwards compatible with b). There is a third standard called "n" but like most new standards, it takes time to create and adopt a standard, and more time for it certified and sold (in this case resulting in "pre-n" and "draft-n" products to be sold). In addition to these standards is "MIMO" (Multiple-Input Multiple-Output), a key component of the "n" standard. MIMO is a technique that can greatly improve range and speed by caturing formerly stray parts of a wireless signal and merging them.
March 11, 2009market share - Word of the Day Business
A company's percentage of the overall consumer or business market, based on how many people or companies regularly purchase its product or service. For example, if a company is said to have 30 percent market share within its industry niche, that means 30 percent of the buyers in that niche go to that particular company to purchase its products or services.
March 12, 2009disintermediation - Word of the Day Business
The business concept of "cutting out the middlemen." It refers to the elimination of intermediaries in a supply chain.
March 13, 2009integrated sponsorship - Word of the Day Business
An online marketing program in which a sponsorship campaign establishes an intimate relationship between users and advertisers. For example, if a female-oriented Web site launched a pet-related Web site (with chat rooms, message boards, and online access to pet experts), it could get a pet company to sponsor it, creating an integrated sponsorship.optimize - Word of the Day Technicalalpha geek - Word of the Day Jargon
The most knowledgeable, technically proficient person in an office or work group. "Ask Larry, he's the alpha geek around here."
March 14, 2009click-through - Word of the Day Business
The process of clicking on an online ad and reaching an advertiser's destination page, it is specifically used in affiliate marketing to describe when a visitor to an affiliate website clicks on the banner or text link of a product that is a part the merchant's affiliate program.
March 15, 2009flavor - Word of the Day Jargon
A distinctive quality of a hardware or software, it generally means version with regard to the feature set. For example, if you hear "This software comes in two flavors" that could refer to the full flavor version (which has all of the features) versus the lite flavor (which has a limited number of features).technobabble - Word of the Day Jargon
A series of high-tech terms strung together to sound impressive without actually meaning anything. Technobabble can be used to overwhelm newbies and give a false sense of superiority to people in the industry who use such jargon.
March 18, 2009standard - Word of the Day Technical
A standard is also an acknowledged basis for comparing or measuring something. You will often see and hear this term used in discussions about the computer industry, as in, "That new technology is credited with creating a standard on the Internet." Standards are important because new technology will only take root once a group of specifications is agreed upon (otherwise, companies run the risk of developing a product that is not compatible with any other products).
For example, many companies are driving the development of Bluetooth because they agree on its standard, but one of the main reasons that iTV has been slow to develop is because of the lack of a single standard.begathon - Word of the Day Jargon
Slang for a TV, radio, or online fund-raiser for a charity, religious organization, or PBS station that employs every known form of guilt, sweet-talking, and outright begging to get people to donate money.
March 19, 2009newsfeed - Word of the Day Technical
Spelled as two words, it more commonly refers to RSS, a technology that allows you to see when Web sites have added new content. For example on a news Web site, you can subscribe to the news feed and get the latest headlines and video in one place, as soon as its published. On a social networking site for example, news feeds highlight what's happening in your social circles.
March 20, 2009off-the-shelf - Word of the Day Jargon
Refers to shrink-wrapped software you buy from a big box store (directly off the shelves). The modern alternative is to download the software "straight off the Net," which is usually cheaper because you do not have to pay for the company's packaging or distribution costs (and it's better for the environment). "Off-the-shelf" software is also used in contrast to "custom-developed software," that which has been tailor made for a company's particular needs.personalize or personalization - Word of the Day Technical
To customize your computer screen or a Web site so that it reflects something about your individual tastes. For example, if you use a picture of someone as the wallpaper that adorns your desktop, that's one way of personalizing your GUI (just like renaming your hard drive or using a particular screen saver that scrolls a statement you've written). On the Web, it is convenient to personalize a portal so that it contains information particular to you. Whenever you see "My" in front of the Web site name, it represents an area of the site that supports personalization. You personalize it by choosing from a series of options to customize the information you want to appear on that page. For example, your horoscope, weather in areas you're interested in, and any number of news, sports, or entertainment feeds. Personalization also refers to the business practice of using information about consumers to send them tailored marketing messages at appropriate moments.
March 21, 2009dedicated page - Word of the Day Jargon
1) A Webmaster sends you text and links for the creation of a new Web page (a dedicated page) on your site.
2) You create the page on your Web site (with your logo and navigation so it looks like your page) but you use the text from your dedicated page partner and you link to his or her Web site (no more than 5 links).
3) You then post a link on your homepage to this dedicated page (which resides internally on your server) and your dedicated page partner does the same with your content on his or her server.
The reason for setting up dedicated pages is to advertise without posting an outbound link anywhere on your site; instead you have another internal link (which search engines such as Google view as positive) especially if the dedicated page has good quality content. In other words, you get one more internal page and your link partner gets the benefit of your page rank.
The motivation behind this concept is that good internal linking maximizes page rank within a site (only if it contains good content and is not a link collection or link farm). Through good internal linking, you as a Webmaster can achieve a stable page rank and not threaten it by too many external links. For example, Google ranks a page more favorably if it contains less than 5 outbound links.
I am often asked about reciprocal linking and page rank and how they relate. Dedicated pages (DP) allow you to exchange links with a site that may have a page rank lower than yours because through DP exchanges, you don't actually hand out any page rank (PR) value from your homepage. Instead, you circulate it within your site. You hand out the PR value from the dedicated page, which does not affect your existing homepage in any way. (The same thing happens to your DP partner.)
In normal link exchanges, on the other hand, when you post a lot of outgoing links on your homepage, you may end up loosing PR. With DP exchanges it doesn't happen because you don't load any of your pages with any outgoing links. Instead, it's as if --from Google's point of view-- you receive 3-5 good PR links (by using your own content with your DP partner). Both exchange partners get the same benefits.
Webmasters: Be sure to read the "more info" article in the page rank definition to understand Page Rank vs. Link Popularity and Linking Tips for BLOGS!
March 22, 2009jump page - Word of the Day Jargon
A Web page that appears to users that have clicked on a link in an online ad. The purpose of this "jump page" or splash page is to capture the user's attention in order to promote special offers or to measure the response to an online ad.peter panning - Word of the Day Jargon
March 23, 2009bozo filter - Word of the Day Jargoncross-channel marketing - Word of the Day Jargon
The use of one sales channel to promote another. For example, clothing company JCrew regularly promotes its Web site in its direct-mail catalogs.
March 24, 2009click - Word of the Day Jargon
The sound your mouse makes when you press down its button, a click is also the action of pressing and releasing the mouse button, usually to select or activate something. (Consider yourself beyond debbie status when you keep your mouse on the mouse pad rather than pointing it at the computer screen like a remote control!)digital signature - Word of the Day Jargon
Like a written signature at the bottom of a page, this is a piece of code that can be attached to an e-mail message or an online transaction to prove that you are the person who sent the information. A digital signature is not to be confused with a sig file. It is an important component for e-commerce, since it provides authentication and an increased level of security.disk - Word of the Day Technical
The common name for a floppy disk, it refers to any type of portable disk (for example, a Zip Disk), as well as to the hard disk drive in your computer. It is rewritable, which means you can add data to it or replace the data that's on it.
March 27, 2009rightsizing - Word of the Day Business
A perversion of "downsizing," meant to showcase the wisdom acquired by the "sizer" since his/her last foray into the re-scaling jungle. It sounds better than "layoffs."cybersuicide - Word of the Day Jargon
March 28, 2009CD - Word of the Day Jargon
An optical storage medium for music or data, it was developed primarily for audio use by Sony in 1982.heat-seeking work force - Word of the Day Jargon
March 29, 2009negative growth - Word of the Day Business
A positive spin on what is clearly negative but not growth, for example: "After two consecutive quarters of negative growth, the economy is in a recession."
March 30, 2009blended networking - Word of the Day Jargon
A form of social networking that combines life both offline and online. The latest trend for social networks on the Internet is becoming more focused on areas of interest such as art, sports, collecting, cars, animals, etc.