July 01, 2009baud - Word of the Day Jargon
In common usage, the "baud rate" of a modem is how many bits it can send or receive per second. Technically, baud is the number of times per second that the carrier signal shifts value. A 1200 bit-per-second modem actually runs at 300 baud, because it moves 4 bits per baud (4 x 300 = 1200 bits per second). Using baud is no longer fashionable, however, having been replaced by the more direct "bits per second" (bps).Silicon Valley - Word of the Day Business
The geographical area in northern California, where there is a large concentration of high-tech companies and venture capital (VC) firms. Often referred to as "the mecca of materialism," the Valley is south of San Francisco and specifically includes Palo Alto, Mountain View, Menlo Park, Milpitas, Los Altos, Sunnyvale, Cupertino, Fremont, Santa Clara, and San Jose.microblog - Word of the Day Jargon
Microblogging is a form of blogging that allows users to write brief text updates (called microposts -- usually less than 200 characters) and publish them, either publicly on a Web site and/or distributed to a private group of subscribers. These messages can be submitted by a variety of means, including text messaging, instant messaging, e-mail, MP3 or the Web.
Popular services include Twitter (launched in July 2006), Jaiku, and Pownce; popular social networking websites Facebook and MySpace also have a micro-blogging feature, called "status update".
July 03, 2009Dutch auction - Word of the Day Jargon
In this type of online auction, a seller offers multiple copies of the same item, and the winning bidders pay the amount of the lowest winning bid. Therefore, if the top three bids on an item are $25, $15, and $10, the three winning bidders pay $10.
July 04, 2009by the drink - Word of the Day Jargonbotnet - Word of the Day Technical
One scenario works like this: A hacker takes advantage of a flaw in Microsoft's Windows operating system to infect hundreds of thousands of computers, creating a "zombie network" of machines. Net criminals "recruit" these so-called zombie PCs from around the world by way of malicious code. The computer owners are usually unaware that their computers have been compromised and are being used to send out spam or bombard Web sites with massive amounts of data.
This is a criminal activity and hackers who are found guilty of this admit to making money in several ways, including: selling access to their botnet to online advertising firms which feed pop-up ads to the infected computers, installing pop-up ads on the infected computers which generate income through affiliate schemes, renting out the botnet for hackers who wish to blackmail Web sites, or using the botnet to steal information or pump out spam campaigns. Once convicted, hackers may face up to 6 years in prison.
Here's an example of its usage in the news: On March 5, 2009, the Associated Press reported that a Los Angeles computer security consultant has been sentenced to four years in federal prison for using malicious software that turned thousands of computers into "zombies" so he could steal private information. Prosecutors say 27-year-old John Schiefer was sentenced Wednesday after pleading guilty last April to computer fraud. Prosecutors say Schiefer and his associates created "botnets" _ armies of infected computers _ to steal individuals' identities by extracting information from their personal computers. Schiefer also worked as a consultant with a Dutch Internet advertising company to defraud it with his botnets. He was ordered to pay $19,000 in restitution to PayPal and other companies.
July 05, 2009flex time - Word of the Day Jargon
A job benefit featuring flexible work hours. With flex time, you don't have to "hang your hat" from 9 to 5, just to prove you're working.
July 06, 2009directory - Word of the Day Jargon
Best thought of as the "table of contents" of a computer disk, hard drive, or server. A directory, sometimes called a folder, often lists the following information about its contents: file name, file size, creation date and time, file type, and author name. It can also refer to a search directory.pop-under ad - Word of the Day Business
July 07, 2009Web bug - Word of the Day Jargon
If you hear a couple of truckers talking about reefer, you'll probably conjure up the pungent odor of marijuana. But in today's world, it's likely to be a vital link in the just-in-time economy. Reefer is the shorthand term for "refrigerated truck" or trailer, as in: "They have a whole fleet of reefers."
July 08, 2009drip irrigation - Word of the Day Jargon
A marketing term that describes the process of slowly obtaining personal information from a customer over time. Asking for a little bit of information at a time can slowly build the relationship with the customer versus being too intrusive upon first meeting.
July 09, 2009prompt - Word of the Day Jargon
This is the flashing cursor on your computer screen (it looks like "|"), where you are supposed to type in something. You'll see the prompt when a host system asks you to do something and waits for you to respond.
For example, if you see "login:" and the flashing prompt, it means you should type your username. In most word processors, the prompt indicates where you are at the moment. name.
July 10, 2009raw click - Word of the Day Business
An exact count of each click a unique user makes, regardless of path or destination.
For example, when the same IP address (a unique user) clicks five times, each of these is counted as a raw click.shared hosting - Word of the Day Technical
Most hosting is "shared," which means that multiple Web sites are on the same server in order to "share" costs. Since many Web sites do not require a dedicated server, this makes owning and operating a Web site more affordable.
July 11, 2009smoke test - Word of the Day Jargon
If a printed circuit board does not smoke from an electrical short or overload the first time electrical power is applied, it is said to have passed the smoke test.
July 14, 2009techie or techies - Word of the Day Business
July 15, 2009anus envy - Word of the Day Jargon
Slang for the practice by fans of The Jerky Boys, Howard Stern, Rush Limbaugh, and others of trying to emulate - or outdo - their idols.
July 16, 2009iconoclast - Word of the Day Business
One who attacks the traditional way of doing things. For many, this term has become synonymous with the role of the Internet consultant. In the project-based environment of the industry, the gray-flanneled organization man has been replaced by the iconoclastic independent whose occasional bouts of noncomformity are tolerated in exchange for his or her creative contributions.
July 17, 2009homepage - Word of the Day Jargon
Why is it sometimes seen as one word and other times as two words? When referring to the Web site of an individual or a company, or to a Web site you want someone to visit, the one-word version is used. For example, "Have you seen my homepage?" or "We've got to get a homepage up, even if it just says 'under construction'." The two-word version is more applicable when talking about the front page of a larger Web site (consisting of many pages) or when referring to the front page from a site map or page of navigational directions. For example, "Welcome, this is our Home Page" or "From the Help Page, go back to the Home Page." You may also see it simply written as "Home."
One thing to take advantage of is the server space your ISP offers to account holders, where you can put up your own homepage. You will need an HTML editor, a graphics program, and an FTP program to get started. Sistergoldenhair.com is an example ;-)
Next-generation technology has evolved so that now individuals can have mini-homepages without needing to know how to code or upload the content. Often found on social networking sites, you can now have your own homepage and be part of a network of people.disruptive technology - Word of the Day Business
Any technology that overturns a traditional business model. For example, the Internet is a disruptive technology in the age of paper publishing. This term was coined by Clayton Christensen of Harvard Business School.
July 18, 2009gaming network - Word of the Day Technicalvirtual convergence - Word of the Day Jargon
The notion that everything you want is in one place, and that place is wherever you want it to be. For example, universal connectivity will bring together all the information and services you need, and it will make them available to you regardless of where you are, what you are doing, or which device you are using.
July 19, 2009server farm - Word of the Day Technical
A group of networked servers that are housed in one location in order to streamline internal processes, distributing the workload between the individual components. In other words, a server farm expedites computing processes by harnessing the power of multiple servers. The farms rely on load-balancing software that tracks demand for processing power from different machines, prioritizes the tasks, and schedules and reschedules them depending on the priority and demand that users put on the network. When one server in the farm fails, another can step in as a backup.
Combining servers and processing power into a single entity has been relatively common for many years in research and academic institutions. Today, more and more companies are utilizing server farms to handle the enormous amount of computerized tasks and services they require.wardriving - Word of the Day Jargon
A term used to describe the act of driving around looking for an unsecured wireless network to break into, which is illegal in most U.S. states.leading - Word of the Day Jargon
Voted the single most overused word in news releases today, it is generally seen in the first or second paragraph and goes something like this: AnyBrandNameHere is the leading TypeOfBusinessHere in the VerticalMarketNameHere. Apparently the companies in second place aren't sending out news releases.
July 20, 2009path - Word of the Day Jargon
Refers to the sequence of pages viewed by a user on a single Web site, including the page of entry, all the pages visited, and the page from which the user exited. A path is similar to a clickstream, except a clickstream may span many sites. Identifying paths within a Web site is useful toward understanding user behavior and designing effective site features.RFM - Word of the Day Business
A measurement used to describe the value of an e-mail customer.
July 21, 2009ROM - Word of the Day Technical
Built-in computer memory that can be read but not written to. ROM contains the programming that allows your computer to boot up each time you turn it on, and it contains essential system programs that neither you or the computer can erase. Unlike a computer's random access memory (RAM), ROM does not lose its data when the computer power is turned off. It is sustained by a small, long-life battery. (If you ever run the hardware setup procedure on your computer, you are in effect writing to ROM.)
ROM can also refer to Rough Order of Magnitude, referring to the amount of time it takes to accomplish a given task.
July 22, 2009drill down - Word of the Day Jargon
To investigate something thoroughly and then discuss it in detail. For example, "In order to accurately assess the type of candidate they needed, we had to drill down on the skill set and management experience required for the job." This term also refers to the process of clicking on links within a Web site to find information in the deep Web.
July 23, 2009default - Word of the Day Technical
A computer software setting or preference that states what will automatically happen in the event that the user has not stated another preference. For example, your computer may have a default setting to launch or start Netscape whenever a GIF is opened; if you prefer to use Photoshop whenever you need to view a GIF, you can change the default setting.
July 24, 2009ppi - Word of the Day Technical
A metric used to measure screen resolution.
July 25, 2009button - Word of the Day Business
A graphic that a user can "click on" to do something, such as download a program or go to another Web page. Traditionally, in GUIs, a button is a dialogue box option used to execute a command (such as the "OK" button or "Cancel" button).
The most common use of the term button is to describe a small ad banner (as seen in the upper right corner).
July 26, 2009content conundrum - Word of the Day Jargonspambot - Word of the Day Technical
One way to receive less spam is to not post your e-mail address on a Web site, but instead spell it out like this: info-at-netlingo-dot-com, that way the spambot can't pick up the usual @ and .com formula.platform diving - Word of the Day Jargon
July 27, 2009fuzzy logic - Word of the Day Technical
A type of logic that recognizes more than simple true and false values. With fuzzy logic, propositions can be represented with degrees of truthfulness and falsehood. For example, the statement, "Today is sunny," might be 100 percent true if there are no clouds, 80 percent true if there are a few clouds, 50 percent true if it's hazy, and 0 percent true if it rains all day. Fuzzy logic has proved to be particularly useful in expert systems and other artificial intelligence (AI) applications and is usually used as the underlying logic system for fuzzy expert systems. It is also used in some spell checkers to suggest a list of probable words to replace a misspelled one. Fuzzy logic is a superset of conventional logic (also known as "Boolean logic") that has been extended to handle the concept of partial truth-truth values between "completely true" and "completely false."
Dr. Lotfi Zadeh of UC Berkeley introduced fuzzy logic in the 1960's as a means to model the uncertainty of natural language. Rather than regard fuzzy theory as a single theory, we should regard the process of "fuzzification" as a methodology to generalize any specific theory from a crisp (discrete) form to a continuous (fuzzy) form. Researchers have also introduced fuzzy calculus, fuzzy differential equations, and so on.cryppie - Word of the Day Jargon
A nickname for a hacker who penetrates cryptographic software.
July 28, 2009dpi - Word of the Day Technical
A metric used to measure print and screen resolution.mainsleaze - Word of the Day Business
A derogatory term that refers to when a legitimate company goes over "to the dark side" and starts spamming their customers.
July 29, 2009hype - Word of the Day Jargon
Excessive publicity or exaggerated claims made by companies or the media to make something appear bigger than it really is. It's commonly referred to as "media hype." the industry is unfortunately full of it.
July 30, 2009spamouflage - Word of the Day Jargon