August 01, 2009baseband - Word of the Day Technical
A transmission method in which a network uses its entire transmission range to send a single signal. Because many baseband networks use twisted-pair cables, they're cheaper to install than broadband networks, which require coaxial cable. However, a baseband system is limited in its geographic extent and provides only one channel of communication at a time.robust - Word of the Day Business
Describes something that is strong. For example, the Internet is robust in that it exists on millions of networks. "Robust" is frequently mentioned with "scaleable" in ads for new software products.Gatesed - Word of the Day Jargon
August 02, 2009suits - Word of the Day Business
Executives with strong real-world experience who are hired or brought in by VCs to make Internet start-ups look like established businesses (even though the suits may know little about computers, the Internet, or technology in general). They are also affectionately known as "gray hairs" or "gray matter."behind-the-screens - Word of the Day Jargon
A play on the phrase "behind the scenes," it refers to programs that automatically run on your computer without need for your initiation or intervention. For example, when you launch a program, it does a variety of things to get the program up and running; those are behind-the-screens activities.bus - Word of the Day Technical
A term for the electrical pathways inside a computer, along which signals are sent from one part to another. For example, there is a data bus, an address bus, a control bus, and an expansion bus. There are also external busses, where you can attach peripherals or additional devices. These buses include parallel and serial ports, PCI slots, and SCSI ports. A backbone is a network bus that connects all computers into a single network.
August 03, 2009benchmark - Word of the Day Jargon
August 04, 2009gateway - Word of the Day Jargon
A system for exchanging information across networks that are incompatible and use different protocols. Basically, a gateway is a combination of hardware and software that connects two different types of networks so that information can be exchanged. The hardware devices (called "bridges") and the computer programs perform the necessary translations.
For example, you can access the Archie service by way of a Web page that functions as an Archie gateway, and similarly, AOL services have e-mail gateways for sending messages to other e-mail systems. Separately, a "mobile gateway" is a ground-based link to a mobile satellite service network.sticky content - Word of the Day Jargon
Information or features on a Web site that gives users a compelling reason to revisit it frequently. Stickiness is also gauged by the amount of time spent at a Web site over a given period of time. This is often maximized by getting the user to leave some information behind on the site, such as a personal profile, an investment portfolio, a resume, a list of preferred cities for weather reports, personal horoscopes, birthday reminders, and the like.
The concept is this: Once a user has taken the time to enter personal information on that site, he or she is more likely to stick around and reuse the site instead of switching to another site that provides similar services. The mindset of industry execs is that the more information a customer leaves with your company, the greater the hold you have on that customer. Financial services Web sites are a good example of sticky content: Once customers type in an enormous amount of information (often including a credit card number), they are less likely to use another company's Web site, in order to avoid having to reenter all the information again. It's a perceived value for both parties: Customers release this kind of information in order to streamline a process, making access to the same, everyday info-based activity faster. Companies get repeat business and loyalty.
To have your computer (or a commonly used Web site) remember your info and access it whenever you go there is one of the many excellent uses of Internet technology that makes doing business in the online world so unique. At the same time, it's a PITA to fill out form after form after form, so pick your sites carefully. Sticky content is an important factor in the birth of the portal.voice portal - Word of the Day Jargon
A service that enables you to get Web content or e-mail over a telephone using voice recognition software. Here's an example of how it works: Instead of lugging around a laptop in order to connect to the Net and browse for information, you can opt to use your cell phone as a voice portal. AOL, for example, offers AOLbyPhone, which for a small monthly fee provides access to a toll-free dial-in number to an automated voice prompt system. You can check e-mail, get headline news, get information on movies, the weather, or restaurants in many cities, plus other features (it's similar to the kind of content that's available on a Web portal). The system will read back the information to you on any type of phone.
One challenge is that speech recognition software has a hard time in noisy environments and may not be able to accurately make out the words you say. On the plus side, after you listen to a listing of restaurants, for instance, the voice portal will offer to connect you to one of them via the phone. It is a convergence of multiple forms of technology. To try a free voice portal service, click on the link.
August 06, 2009cableco - Word of the Day Jargon
A nickname for the companies who bring you cable television.remote system - Word of the Day Jargon
August 07, 2009real-time enterprise - Word of the Day Jargon
Companies whose information systems function like a 24/7 live camera on operations, where managers are instantly alerted to changes in inventory or to the availability of supplies, for example, based on current customer demand. Derived from the notion of "real-time computing," the concept of a real-time enterprise leads some companies to ditch proprietary interfaces and let customers access the actual storeroom of goods and services.Web development - Word of the Day Jargon
Refers to the complete process of creating a Web site, it includes visual, functional, organizational, technical, and usability aspects. Web design, Web programming, and Web server configuration are considered the main parts of Web development.
August 08, 2009netizen - Word of the Day Jargon
A citizen of the Internet, as in, one who spends a significant amount of time online or is an experienced user of the Net.Ajax - Word of the Day Jargon
August 10, 2009sponsorship - Word of the Day Business
An online marketing program between a publisher and an online advertiser designed to make it look like there is a close connection between the two companies. Instead of simply displaying online ads, they may try to create beyond-the-banner campaigns, which are thought to be more effective because they blur the distinction between editorial content and promotion.
August 11, 2009raster graphics - Word of the Day Technical
Also known as "bitmapped graphics" these programs store images in the form of patterns of screen pixels. Unlike "draw programs" (vector graphics), these "paint programs" can create detailed patterns of shading that convey an artistic touch, but any attempt to rescale or resize the image may result in unacceptable distortion. Raster-based graphics have become a standard technology and are popularly known by their GIF and JPG formats. Raster graphics use pixel-by-pixel definitions as opposed to vector graphics which use computer algorithms to describe shapes, lines, animation, etc.pixel pusher - Word of the Day Jargon
Slang for a person who makes his or her living manipulating images.retailtainment - Word of the Day Business
An "in-store" entertainment event used by the retail world to draw a crowd of potential shoppers. For example: "Hey shoppers, Faith Hill is playing over in aisle 3." (No joke, Wal-Mart really did that!)
August 12, 2009IPM campaign - Word of the Day Jargon
Just as we have online ad campaigns (using ad banners or text links) on our Web pages, and just as we have e-mail campaigns (using e-mail messages to advertise) in our inboxes, now we have what is known as "in-player messaging" (IPM) campaigns on our computers or mobile devices. An IPM campaign refers to the advertising that appears in the same screen (or window) when you are watching a streaming multimedia presentation or online video, or listening to an MP3.
For example, if you click on the first link below and click again to listen to one of the radio stations online, you will see a small window appear streaming the audio; within that window is advertising, or an in-player messaging campaign. Similarly, if you click on the second link below and click again to view one of the televised programs online, you will see an advertisement displayed either before the video or next to the video; that is an in-player messaging campaign.
August 13, 2009sign off - Word of the Day Technical
To close network applications or a network connection as part of the shut down process.
August 14, 2009presenteeism - Word of the Day Jargon
The opposite of "absenteeism," it is when employees are so worried about and/or devoted to their jobs that they won't leave or take time off -- even when it is in their best interest.
August 15, 2009mobile - Word of the Day Jargon
The ability to move around, it also refers to anything that can be moved around (or transported) and still functioning properly. It usually describes handheld devices, such as PDAs and cell phones (that is, mobile phones), but it can also refer to laptops or other portable devices.
August 16, 2009internal link - Word of the Day Jargon
August 17, 2009going forward - Word of the Day Business
A favorite phrase among industry execs, it is used to put bad news in the past and good news in the future. For example, "Downsizing was a necessary evil at this point. Going forward, we intend to emphasize our core competencies and take advantage of changing market conditions."
August 18, 2009interstitial ad - Word of the Day Jargon
An online ad that appears in a pop-up browser window while the primary Web page is still loading. The word "interstitial" literally means "a small space in between things," which is how these ads appear, as mini-browsers, either on top of or behind your active screen. They are likely to contain large graphics, streaming media, or applets, elements that regular ad banners don't usually have, due to size restrictions. Some studies say that more users click on interstitials than on ad banners. However, popular opinion indicates that users do not like interstitials because they slow down access to destination pages, they launch another browser (thereby slowing your computer down), and they are intrusive (most people don't appreciate having a window suddenly appear on their screen without their permission).
August 19, 2009black hole - Word of the Day Jargon
see: spam trap
August 20, 2009information age - Word of the Day Jargon
The era of history when computers became popular with the masses and knowledge workers outnumbered factory workers. It is generally agreed upon that mankind has progressed from the agricultural age to the industrial age to the information age. One aspect of the information age is the convergence of computers and telecommunications. An example of progression into the information age is the ability for entrepreneurs, business people, and investors to make more money than ever before in the history of business.nerdistan - Word of the Day Jargon
Another name for a neighborhood or community where a disproportionate number of residents work in high-tech industries. These residents also tend to have a disproportionate number of electrical outlets and phone jacks in their homes.
August 21, 2009interactive marketing - Word of the Day Jargon
In general it refers to using interactive campaigns to market products and services to people. By using computer applications, commonly found on Web sites, in-store kiosks, CD-ROMs, widgets, handheld devices, etc., marketers can collect direct input from prospective customers and current users regarding their interests, preferences, and motivations. With this information, marketing messages can be tailored directly to those people. Interactive marketing campaigns usually take the form of offer-driven marketing techniques, such as games, contests, sweepstakes, cash-back offers, product sampling, coupons, and free offers.peripheralitis - Word of the Day Jargon
A fictitious disorder characterized by having too many peripherals and nowhere to plug them in or by not being able to get peripherals to communicate or work with each other.
August 22, 2009bit - Word of the Day Jargon
The basic unit of information in a binary numbering system, it takes 8 bits to make up a byte. For the most part, bits are used to describe transmission speeds, whereas bytes generally refer to storage capacity. It works like this: The electronic circuitry in computers detects the difference between two states (high current and low current) and represents these two states as one of two numbers, 1 or 0. These basic high/low, either/or, yes/no units of information are called bits. The word bit derives from the phrase "binary digit."mid-roll - Word of the Day Business
The name of an online video commercial that appears during an online video, it is typically :10 - :15 seconds in length. Once you click on certain online video links, you may be forced to watch a short commercial either before the video content (known as a pre-roll) during the video content (known as a mid-roll) or after the video content (known as a post-roll).
Mid-roll advertising resembles traditional TV commercials, and online advertisers claim it is better for three main reasons: 1) It has increased accountability (you are forced to watch it), 2) it targets a more engaged user due to its on-demand format (you clicked on the link to see it), and 3) it has a handy interactive component (you can take an action regarding the ad if you're interested). Some websites let you skip over the commercial spot, but most do not.
August 23, 2009VC money - Word of the Day Business
Venture capital is a hot topic in the industry because many investors believe e-commerce and B2B Internet solutions are driving a new economy, and they are willing to invest heavily in new, risky ideas. This opportunity has spurred many entrepreneurs to develop Internet-related plans, partnerships, and technology in an effort to get funded with VC money, take first-mover advantage, and eventually go public (IPO). It is interesting to note that venture capital once seemed to belong only to an elite group on Wall Street (or Sand Hill Road, for that matter). However, with the advent of e-commerce, we suddenly saw VC funds operated by a wide variety of people (even sports figures and celebrities, who ultimately may have played a part in the dot-com shakeout).
The VC appeal is understandable-it's money. Venture capitalists typically expect a 20 percent to 50 percent annual return on investment (ROI) at the time they are bought out. Venture capitalists invest in high-growth companies with the potential to generate revenues of $20 million, but typical investments range from $500,000 to $5 million. Management experience is a major consideration in evaluating financing. However, in Silicon Valley, if you have "the next best idea" and the VC firm is willing to fund you, the investors will hire the suits and form the board of directors. This kind of input and guidance is intended to be in everyone's best interest.
August 25, 2009cyberterrorism - Word of the Day Jargon
A blanket term for any criminal attempt to disrupt computer or telecommunications services. With the majority of the world digitally connected, there is a large vulnerability to attack. Hackers, for example, are able to spread a virus or launch a denial of service (DoS) attack with relative ease and anonymity. The ripple effect of bringing down a system in Mountain View, California, can cause ramifications in Munich, for example. High-tech security to ward off cyberterrorism is a growing business.
August 26, 2009card - Word of the Day Jargon
A circuit board that plugs into an expansion slot in a computer, giving the computer additional capabilities. Popular cards include: internal modem cards, memory expansion boards, sound boards, and video adapters.
August 27, 2009browser support - Word of the Day Jargon
The ability of a browser to recognize and interpret certain codes in HTML or other languages. For example, Netscape Navigator 1.0 did not have the ability to render a page layout in frames. This feature did not come along until version 2.0; therefore, Navigator 1.0 did not "support" frames.
August 28, 2009data mining - Word of the Day Business
The practice of massaging data to extract value from the numbers, statistics, and information found within a database and to predict what a customer will do next. Data mining software works like this: in the first stage, "data collecting," information is gathered from Web site logs and databases; in the second stage, "data refining," user profiles are compared with recorded behavior to divide the users into groups and to predict their behavior; in the final stage, "taking action," the business or Web site answers a user's question on the fly or sends a targeted online ad to a browser, based on the results in the database. Data mining also refers to gathering and presenting on a Web site as much information on one particular topic as possible (this is similar to a guru site).link popularity - Word of the Day Jargon
To measure the quantity and/or quality of sites that link back to your Web site.
Link popularity is a ranking method used by most major search engines. It looks at the number of Web sites linking to your page and more importantly, the quality of who is linking to you. The more sites linking to you, the better your ranking becomes. Also, links from more popular and content relevant sites are better than just any random links (such as link farms).
To find out who is linking to your domain name, go to Google and enter the following in the search box (replacing "yoursite" with your domain name): link:www.yoursite.com Note: ONLY inbound links from websites with a pagerank" value of 4 or more will be listed.
Webmasters: Be sure to read the "more info" article in the page rank definition to understand Page Rank vs. Link Popularity and Linking Tips for BLOGS!
August 29, 2009e-collar workers - Word of the Day Jargon
A nickname for people who work in the industry.
August 30, 2009SQL - Word of the Day Jargon
The standardized query language used for requesting information from a database. The original version (called SEQUEL, for Structured English Query Language) was designed at an IBM research center in 1974 and 1975. SQL was introduced as a commercial database system by Oracle in 1979, and it refers to either of two database management software products from Sybase and Microsoft.
August 31, 2009IRC - Word of the Day Jargon
A live chat area of the Internet in which real-time conversations take place via IRC software, ASCII commands, and channels. Each channel begins with a # and is dedicated to a different area of interest. IRC is considered one of the technologies of the Internet, along with FTP, Telnet, Gopher, and the Web. Because IRC requires special software and knowledge of technical commands, and because of its text-only environment, many people prefer to chat in GUI-friendly chat rooms found on the World Wide Web.